Privacy Policy

In order to provide and improve our services, Ville may collect different categories of information from users accessing or using the Platform.

When you create an account on Ville, we may collect personal information including your name, email address, mobile number, username, profile photograph, gender, date of birth, city, and other information voluntarily provided by you during registration or while using the Platform.

As Ville is a parenting-focused platform, users may voluntarily provide limited information relating to children and dependents, including first names or nicknames, age groups, interests, activity preferences, photographs, participation details for parenting events or communities, and other parenting-related information shared at the discretion of parents or guardians.

We may also collect content, information, and communications that users create, upload, post, publish, transmit, or share through the Platform, including posts, comments, reviews, messages, recommendations, event participation details, photographs, videos, parenting discussions, and other user-generated content.

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Ville provides an AI-powered assistant that utilises a hybrid architecture of internal proprietary logic and integration with Google Gemini.

Important disclosures regarding AI data processing:

• Prompts you submit to the chatbot are transmitted to Google Gemini for response generation. This processing is governed by Google's applicable data processing terms and privacy policies in addition to this Privacy Policy.

• Ville implements data masking protocols prior to transmission, which means your personally identifiable information (such as name, contact details, and child identifiers) is stripped from prompts before they are sent to Google Gemini.

• Your prompt data is not used to train public Large Language Models (LLMs), including Google's publicly available models. Ville has contractually confirmed this with its AI service provider.

• Responses generated by the AI assistant are automated and intended solely for general informational purposes. They do not constitute professional medical, childcare, or psychological advice. Users must independently evaluate all AI-generated content.

By using the AI chatbot, you acknowledge and consent to the above data processing arrangements. You may choose not to use the chatbot feature if you do not wish your inputs to be processed by third-party AI infrastructure.

Ville may automatically collect certain technical and device-related information including device model, operating system, browser type, IP address, app version, language settings, device identifiers, network information, crash reports, and diagnostic information.

Ville requests device permissions (such as camera, location, and contacts) only to the extent strictly necessary for specific feature functionality. Ville strictly adheres to a policy of non-conditional access; we will not deny you access to the core platform or unrelated services solely because you choose to refuse consent for non-essential data collection.

Where users grant permission through device settings, Ville may collect approximate location information to provide location-based features such as nearby parenting communities, events, recommendations, and relevant local content. Users may manage or disable permissions through their device settings; however, certain functionalities may be affected as a result.

Ville uses collected information for legitimate business and operational purposes connected with providing the Platform and related services.

We use user information to create and manage accounts, authenticate users, provide customer support, personalise user experiences, recommend relevant communities or content, facilitate social and parenting interactions, improve platform functionality, and ensure smooth operation of the App. Information may also be used to organise events, manage participation in parenting communities, enable messaging and social features, improve safety and moderation systems, prevent misuse or fraudulent activity, conduct analytics and research, monitor performance, and develop new features.

Ville may use contact information to communicate with users regarding account activity, important platform updates, safety notifications, event reminders, support requests, newsletters, and marketing communications where permitted by applicable law.

Ville uses cookies, session data, software development kits (SDKs), device identifiers, and similar technologies to personalise user experience, improve platform functionality, analyse usage patterns, and enhance the overall performance of the App and/or Website.

Each time a user accesses the App and/or Website, certain technical and session-related information may automatically be logged. Such session data may include IP address, device information, browser type, operating system, access times, browsing activity, click patterns, frequency of visits, duration of sessions, and interactions carried out on the Platform. This information is generally collected in aggregated or anonymised form and does not independently identify users personally.

Ville processes personal information in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

We process personal data based on:

• Explicit user consent — the primary legal basis for all personal and child-adjacent data processing

• Performance of contractual obligations — for account management and service delivery

• Legitimate business interests — strictly limited to internal analytics, security monitoring, and fraud prevention. This is not a substitute for consent under DPDP 2023.

• Compliance with legal obligations — including responding to lawful governmental requests.

Ville operates as a community-driven parenting platform where users may interact publicly or privately with other users.

Any information, photographs, posts, comments, recommendations, event details, or other content voluntarily shared within public sections of the Platform may become visible to other users and may be reshared depending on platform functionality and privacy settings.

Users are solely responsible for the content they upload, publish, or communicate through Ville. Users are advised not to publicly disclose sensitive personal information relating to themselves or their children.

Ville reserves the right, but not the obligation, to review, moderate, remove, restrict, or disable access to content that violates applicable laws, platform guidelines, intellectual property rights, community standards, or user safety requirements.

Ville does not sell personal information of users to third parties. We may share information with trusted service providers, contractors, technology partners, analytics providers, cloud hosting providers, communication service providers, customer support vendors, and security partners strictly to the extent necessary for operating the Platform.

Ville may disclose personal information where required under applicable law, court orders, governmental directions, legal proceedings, law enforcement requests, or regulatory requirements, where the safety of minors is concerned.

Mergers and Acquisitions: In the event of a merger, acquisition, or sale of assets, user information may be transferred to a successor entity. Ville will provide users with a minimum of 15 days' advance notice before any such transfer occurs. If the acquiring entity proposes to process data for purposes materially different from those stated here, users will be provided a clear opportunity to delete their data before the transfer occurs.

Ville is intended for use by parents, guardians, caregivers, and adults responsible for children.

We do not knowingly permit children to independently create accounts where such activity is restricted under applicable law without parental or guardian authorisation. Parents and guardians remain solely responsible for any information relating to children that they voluntarily upload or share through the Platform.

Ville encourages users to exercise caution while sharing photographs, personal details, school information, routines, or location-related information concerning children.

If we become aware that a child's personal information was collected unlawfully or without proper authorization, we will take reasonable steps to delete it from our systems. Conversely, if we discover any evidence of a crime, harm, or threat against a child's safety, we will immediately report the matter to the appropriate law enforcement or security agencies.

All personal and sensitive information of our Indian users is stored exclusively on secure servers located within the territory of India.

We maintain your data only for the duration that your account remains active. If an account remains inactive for a continuous period of 90 days, Ville will issue a formal notification via your registered email and in-app alert. Should the account remain dormant for an additional 30 days, we will proceed to permanently anonymise your data using industry-standard techniques such as noise addition or data aggregation, ensuring the resulting dataset meets a high threshold of non-identifiability.

Upon receiving a formal account deletion request through the App, all associated data is purged from our active production systems within 72 hours. Ville further undertakes to issue Downstream Deletion Requests to all trusted third-party service providers, analytics vendors, and sub-processors with whom your data was shared.

Ville reserves the right to revise, modify, amend, or update this Privacy Policy from time to time. Any updated version shall be made available on the App and/or Website along with the revised effective date. Where required under applicable law, users will also be notified through email or in-app notifications.

Continued access to or use of the App and/or Website after any modifications to this Privacy Policy shall constitute acceptance of the revised Privacy Policy.

In case of any complaints, concerns,grievances, or questions relating to this Privacy Policy, users may contactVille through the designated Grievance Officer:

Email: hello@villeapp.ai

Mailing Address: 2nd floor, WeWork Eldeco Centre, Block A, Shivalik Colony, Malviya Nagar, New Delhi, Delhi 110017

Ville is committed to acknowledginggrievances within 48 hours and providing a final resolution within thestatutory period of 30 days.

This Privacy Policy andthe collection, processing, storage, and use of information by Ville shall begoverned by the laws of India, including the Information Technology Act, 2000and the Digital Personal Data Protection Act, 2023.

Any disputes, claims, orcauses of action arising out of or relating to this Privacy Policy shall besubject to the exclusive jurisdiction of the competent courts located in NewDelhi, India.

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